This Privacy Policy explains how Velochi (“Velochi”, “we”, “us”, “our”) collects, uses, discloses, and safeguards your personal information when you visit myvelochi.com (the “Site”), use any of our features or services, communicate with us, or make a purchase (collectively, the “Services”).

By accessing or using the Services, you agree to the practices described in this Privacy Policy.
Please read it carefully.

1. Updates to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When updates occur, we will:

• Post the revised policy on this page

• Update the “Last Updated” date

• Take any additional actions required by applicable law

Your continued use of the Services constitutes acceptance of any changes.

2. Personal Information We Collect

The information we collect depends on how you interact with us. “Personal information” means data that identifies, relates to, or can be associated with you.

We collect personal information from three primary sources:
(1) information you provide directly to us, (2) information collected automatically, and (3) information from third parties.

2.1 Information You Provide Directly

We collect personal information when you:

• Create an account

• Place an order

• Subscribe to communications

• Submit reviews or referrals

• Contact customer support

This may include:

• Contact information: name, address, phone number, email

• Order details: billing address, shipping address, purchased items, order notes

• Account credentials: username, password, security verification details

• Shopping activity: saved items, loyalty points, reviews, referrals, gift card usage

• Support communications: messages sent to our support team

Certain features may not function if you choose not to provide the requested information.

2.2 Information Collected Automatically (Usage Data)

We automatically collect certain information through cookies, pixels, and similar technologies, including:

• Device and browser type

• IP address and approximate location

• Pages viewed, time spent, click behavior

• Interaction with emails and ads

• Network and connection information

See Section 5 (Cookies) for more details.

2.3 Information from Third Parties

We may receive information about you from:

• Shopify, which powers our Site

• Payment processors, which collect payment details to fulfill your order

• Analytics and advertising partners

• Service providers assisting with hosting, shipping, customer support, and fraud prevention

Any third-party information is treated according to this Privacy Policy.

3. How We Use Your Personal Information

3.1 To Provide and Improve Products and Services

We use your information to:

• Process payments and fulfill orders

• Manage and maintain your account

• Arrange shipping and returns

• Communicate order updates

• Enable Shopify-supported features

• Improve and personalize the Services

3.2 Marketing & Advertising

We may use your information for marketing, including:

• Email or SMS promotions

• Personalized advertising on our Site or third-party platforms

• Product recommendations

Where required, we obtain your consent.
EEA legal basis: Legitimate Interest (Art. 6(1)(f) GDPR).

3.3 Security & Fraud Prevention

We use your information to detect, prevent, and investigate:

• Fraud

• Unauthorized access

• Harmful or illegal activities

EEA legal basis: Legitimate Interest (Art. 6(1)(f) GDPR).

3.4 Customer Support & Service Enhancement

We use your information to:

• Respond to inquiries

• Provide support

• Improve user experience

• Enhance website performance and functionality

EEA legal basis: Legitimate Interest (Art. 6(1)(f) GDPR).

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Operate and secure the Site

• Remember your preferences

• Analyze Site performance

• Personalize content and advertising

Learn more about Shopify-related cookies here:
https://www.shopify.com/legal/cookies

You may disable cookies in your browser settings, but doing so may affect functionality.

Global Privacy Control

Our Site honors Global Privacy Control (GPC) signals as opt-out requests for sharing or targeted advertising where applicable.

Except for GPC, we do not respond to other “Do Not Track” signals.

5. How We Disclose Personal Information

We may disclose personal information in the following situations:

5.1 Service Providers

To partners who assist with:

• Payment processing

• Order fulfillment

• Shipping and logistics

• Cloud storage and hosting

• Advertising and analytics

• Customer support

5.2 Business & Marketing Partners

To deliver advertising or co-marketing initiatives, always in accordance with applicable law.

5.3 With Your Consent

For example, when you integrate external services or request third-party interaction.

5.4 Within Our Corporate Group

To operate our business efficiently.

5.5 Legal or Business Requirements

Including:

• Compliance with legal obligations

• Responding to subpoenas or lawful requests

• Business transfers such as mergers or acquisitions

Selling/Sharing Information

In the past 12 months, we may have “sold” or “shared” certain categories of personal information for advertising or marketing purposes, as defined under applicable privacy laws.
You may opt out at any time (see Section 8).

We do not use or disclose sensitive personal information without your consent.

6. User-Generated Content

Content you post publicly—such as product reviews—may be visible to anyone.
We cannot control who views or uses information you choose to make public.
Please exercise caution when sharing personal details.

7. Third-Party Sites and External Links

The Site may link to third-party websites or services.
We are not responsible for:

• Their privacy practices

• Their security standards

• Their content or accuracy

We encourage you to review any third party’s privacy policy before providing information.

8. Your Privacy Rights

Depending on your location, you may have some or all of the following rights:

• Right to Access / Know

• Right to Delete

• Right to Correct Inaccuracies

• Right to Data Portability

• Right to Opt Out of Sale/Sharing/Targeted Advertising

• Right to Restrict Processing

• Right to Withdraw Consent

• Right to Appeal

• Right to Manage Marketing Preferences

To exercise any rights, contact us at support@myvelochi.com.

We may need to verify your identity before fulfilling your request.
You may also authorize an agent to act on your behalf as permitted by law.

We will not discriminate against you for exercising your privacy rights.

9. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age required by applicable law.
If you believe a child has provided us with information, contact us and we will take appropriate action.

We do not sell or share data of users under 16.

10. Security and Data Retention

We implement reasonable technical and organizational measures to protect personal information.
However, no security system is impenetrable.

We retain data only as long as necessary to:

• Provide the Services

• Maintain your account

• Comply with legal obligations

• Resolve disputes

• Enforce policies

11. International Data Transfers

We may transfer and process your personal information outside your country of residence.
Where required, we use lawful mechanisms such as:

• Standard Contractual Clauses (SCCs)

• Other recognized safeguards

12. Contact Us

If you have questions, concerns, or would like to exercise your privacy rights, you may contact us at:

Email: support@myvelochi.com
Address:
UNIT 3, 6/F., KAM HON IND BLDG.,
8 WANG KWUN ROAD,
KOWLOON BAY, HONG KONG

Unless otherwise stated, Velochi is the data controller of your personal information.